High Street Retail

As part of Wilkinson's recent and ongoing store re-brand, new opportunities have been created in the area of customer service. To support this change, a bespoke training solution consisting of a workshop (with shop floor practice) plus accompanying workbook have been developed by Peakdean Interactive's retail specialists.

Delivery of Wilkinson's 'brand behaviours' is a key theme of the training. Four 'service stages' are covered in turn, the topics including:

• first impressions
• identifying the customer type
• making an approach
• identifying the customer need
• product knowledge
• closing the sale
• building the sale
• handling returns and complaints.

Till service skills are also included in the training.